This poster by The Standard Match Industries features a woman gracefully lighting an oil lamp with a match from the product's box. Wearing traditional attire, she adds a cultural element, while the matchbox prominently showcases the Sunflower design. The vibrant blue and yellow background represents warmth and light, emphasizing the product's everyday usefulness and reliability. Founded in 1933 in Sivakasi, Madras Presidency (now Tamil Nadu), The Standard Match Industries specialized in manufacturing, supplying, and exporting matches, with a focus on meeting the needs of Original Equipment Manufacturers. The match production involves ingredients like wood, board, chlorate, sulfur, paraffin wax, and phosphorus.