SUNLIGHT SOAP
Lithograph on Paper
Circa
1940
Size (cms)
35 X 48.8
Artist
Vasudeo H Pandya
Vasudeo Hiralal Pandya (1896–1970) was an Indian artist born in 1896 in Lunawada, Gujarat. Initially a teacher, he moved to Bombay (now Mumbai) where he worked as a document copier. His artistic journey began as a hobby, and he created many notable works, including oil paintings and oleographs. His first significant work was a standing portrait of the Hindu deity Vishnu. Pandya’s artworks, especially those depicting Krishna, are highly valued and have been auctioned for significant amounts. He passed away in 1970.
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Publisher
Lever Brothers Ltd. (India)
Printer
Anant Shivaji Desai, Moti Bazar, Bombay
More Info
The poster depicts Radha and Krishna. Krishna, on the left, is adorned with jewellery and a crown, along with necklaces, earrings, and a flower garland. Radha, on the right, is shown wearing a crown and jewellery, with a veil partially covering her head. The company’s packaging label is displayed on the upper right side of the poster. The advertisement of Sunlight Soap is super imposed on the main print.
Lever Brothers arrived in Kolkata in 1888, launching Sunlight Detergent Soap, embossed with “Made in England,” marking the beginning of branded FMCG in India. Their operations grew with the establishment of Hindustan Vanaspati Manufacturing Company in 1931, Lever Brothers Ltd. in 1933, and United Traders Ltd. in 1935. These entities merged in 1956 to form Hindustan Unilever Limited (HUL).
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