SUNLIGHT SOAP
Lithograph on Paper
Circa
1940
Size (cms)
34.5 X 50.7
Artist
M. Allay
M. Allay was an accomplished artist renowned for his contributions to Indian religious art, particularly his depictions of Shri Saraswatiji. He was closely associated with S.S. Brijbasi & Sons, Bombay, collaborating with them on several of their publications.
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Publisher
Lever Brothers Ltd. (India)
Printer
Brijbasi F.A.L. Works, Mathura, India
More Info
The poster depicts Lord Vishnu and Goddess Laxmi standing in the cosmic ocean, adorned with crowns and ornaments, while the multi-headed Sheshnaag forms a divine canopy behind them. The advertisement of Sunlight Soap is super imposed on the main print.
Lever Brothers arrived in Kolkata in 1888, launching Sunlight Detergent Soap, embossed with “Made in England,” marking the start of branded FMCG in India. Their operations expanded with the establishment of Hindustan Vanaspati Manufacturing Company in 1931, Lever Brothers Ltd. in 1933, and United Traders Ltd. in 1935. These entities merged in 1956 to form Hindustan Unilever Limited (HUL).
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