SUNLIGHT SOAP
Lithograph on Paper
Circa
1940
Size (cms)
50.5 X 35.5
Artist
Narottam Narayan Nathdwara
Narottam Narayan Sharma (1896–1986) was one of the prominent artists from Nathdwara, alongside artists like Indra Sharma and B.G. Sharma. A student of Ghasiram Hardev Sharma, he was known for his paintings at the courts of Udaipur and Jhalawar. His artworks were characterized by a photographic treatment of figures, particularly faces, and the replication of the monochrome tonalities of black-and-white photography.
Learn More
Publisher
Lever Brothers Ltd. (India)
Printer
Brijbasi F.A.L. Works, Mathura, India
More Info
The poster depicts Krishna Mathura Gaman, showing Lord Krishna's departure to Mathura. Standing beside his chariot with Balarama and the sage Akrura, Krishna is surrounded by sorrowful Gopis, some pleading, some weeping, and others trying to stop the chariot, as they express their grief at Krishna's departure. The scene is set against a lush forested background with flowing water, enhancing its dramatic emotion.
The advertisement of Sunlight Soap is super imposed on the main print.
Lever Brothers arrived in Kolkata in 1888, launching Sunlight Detergent Soap, embossed with “Made in England,” marking the start of branded FMCG in India. Their operations expanded with the establishment of Hindustan Vanaspati Manufacturing Company in 1931, Lever Brothers Ltd. in 1933, and United Traders Ltd. in 1935. These entities merged in 1956 to form Hindustan Unilever Limited (HUL).
Careful consideration has gone into updating our Articles. If you spot any error, feel free to let us know here