
SUNLIGHT SOAP
Lithograph on Paper
Circa
1927
Size (cms)
36.5 X 49
Artist
Anonymous
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Publisher
Lever Brothers Ltd. (India)
Printer
Maneklal Maganlal & Co. Fort, Bombay.
More Info
The calendar of Sunlight Soap, produced by Lever Brothers Limited, Port Sunlight, England, features an illustration of Lord Krishna and Radha, set against a lush, vibrant landscape, complete with peacocks, swans, and grazing cows, evoking a serene and divine setting. The calendar reflects the brand's strong presence in India, showcasing its appeal through a blend of traditional Indian motifs and British branding. Lever Brothers introduced Sunlight Soap in India in 1888, marking the beginning of the FMCG (Fast-Moving Consumer Goods) era in the country. The advertisement highlights both the product’s foreign origin and its local relevance, symbolizing its success and cultural integration in India.
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