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SUNLIGHT SOAP

Lithograph on Paper

Circa

1928

Size (cms)

49 X 69

Artist

M.V. Dhurandhar - Active

Mahadev Vishwanath Dhurandhar (1867–1944) was a prominent Indian painter and illustrator known for his academic and mythological artwork. He studied at the Sir J.J. School of Art in Bombay, where he later became a teacher and served as headmaster in 1910. Dhurandhar’s work often combined Western techniques with Indian themes, depicting scenes of Indian daily life, folklore, and significant historical events. His versatile approach produced portraits, mythological illustrations, and social scenes widely reproduced in popular magazines, postcards, and advertisements. His style was shaped by his academic training, and his contributions extended to educational art through his role at Sir J.J. School of Art, where he influenced generations of Indian artists. Throughout his career, Dhurandhar won numerous awards, and his works remain influential in Indian art history, reflecting a nuanced blend of Indian subject matter and Western techniques.

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Publisher

Lever Brothers Ltd. (India)

Printer

Ravi Varma Press, Karla - Lonavla.- Active

More Info

This calendar features a lithograph by M.V. Dhurandhar titled 'Shree Vasudev,' depicting Lord Vishnu in a standing posture, adorned with ornate jewelry and holding his traditional attributes: the conch shell, discus, mace, and lotus flower. The Sunlight Soap branding is prominently displayed at the top and corners, with the product packaging shown.
Lever Brothers arrived in Kolkata in 1888, introducing Sunlight Detergent Soap, marked “Made in England.” They pioneered FMCG marketing and later established Hindustan Vanaspati Manufacturing Company in 1931. This led to the formation of Lever Brothers Limited (1933) and United Traders Limited (1935), which merged to become Hindustan Unilever in 1956.

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