top of page

SUNLIGHT SOAP

Lithograph on Paper

Circa

1930

Size (cms)

49 X 71.5

Artist

M.V. Dhurandhar - Active

Mahadev Vishwanath Dhurandhar (1867–1944) was a prominent Indian painter and illustrator known for his academic and mythological artwork. He studied at the Sir J.J. School of Art in Bombay, where he later became a teacher and served as headmaster in 1910. Dhurandhar’s work often combined Western techniques with Indian themes, depicting scenes of Indian daily life, folklore, and significant historical events. His versatile approach produced portraits, mythological illustrations, and social scenes widely reproduced in popular magazines, postcards, and advertisements. His style was shaped by his academic training, and his contributions extended to educational art through his role at Sir J.J. School of Art, where he influenced generations of Indian artists. Throughout his career, Dhurandhar won numerous awards, and his works remain influential in Indian art history, reflecting a nuanced blend of Indian subject matter and Western techniques.

Learn More

Publisher

Lever Brothers Ltd. (India)

Printer

Not Available

More Info

This calendar is an adaptation of the painting Meghraj by M.V. Dhurandhar, created for a Sunlight Soap produced by Lever Brothers Ltd., Port Sunlight, England. The soap is depicted alongside a prominent image of Lord Krishna, highlighting the product's natural, trusted, and pure qualities. Lever Brothers began exporting Sunlight Soap to India in 1888, marking the brand’s early success in the Indian market. The artwork reflects the brand’s cultural adaptation to resonate with Indian consumers by incorporating the image of a beloved deity. Sunlight Soap became a household name, alongside other Lever products like Lifebuoy and Lux, helping the company dominate India’s FMCG sector by the 1930s.

© Copyright

Careful consideration has gone into updating our Articles. If you spot any error, feel free to let us know here

bottom of page