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SUNLIGHT SOAP

Lithograph on Paper

Circa

1934

Size (cms)

59.6 X 81.1

Artist

Raja Ravi Varma - Active

Raja Ravi Varma (1848–1906) was a celebrated Indian painter known for blending European academic art techniques with Indian subjects, making classical Indian art accessible to the masses. Born into an aristocratic family in Kerala, Varma mastered oil painting and is renowned for his depictions of scenes from Indian epics like the Mahabharata and Ramayana. He often portrayed Indian gods, goddesses, and historical figures with lifelike realism, drawing inspiration from traditional Indian aesthetics and the techniques of Western realism. His works not only influenced Indian art but also popularized mythological characters across the country, partly due to his pioneering efforts in lithography, which made his paintings widely available as prints.

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Publisher

Lever Brothers Ltd. (India)

Printer

Not Available

More Info

This calendar by Raja Ravi Varma for Sunlight Soap, features Lord Vishnu with his consorts, Bhu Devi and Sri Devi, gracefully holding chowris (fly whisks) while riding Garuda. Below, Sunlight Soap bars are prominently displayed, emphasizing their quality and purity.

Produced by Lever Brothers Ltd., the ad blends cultural symbolism with marketing, appealing to Indian consumers during the colonial era. Lever Brothers began exporting Sunlight Soap to Calcutta in 1888, followed by Lifebuoy (1895), Pears, Lux, and Vim. Dalda entered the market in 1937, and Lever Brothers India Ltd. was established in 1933.

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