The poster features a woman holding a poly jar and a packet of surf detergent with a tagline that reads: Buy 2 surf packs and get a poly jar for only 25 paise.

Lever Brothers, England, began exporting Sunlight soap to Calcutta in 1888, followed by Lifebuoy in 1895. Over time, they introduced other popular consumer brands such as Pears, Lux, and Vim. Surf powder was launched in 1959, Lever Brothers India Limited was formally established in 1933.