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SWISS AIR - INDIA

Offset on Paper

Circa

1964

Size (cms)

64.2 X 102.5

Artist

Manfred Bingler

Manfred Bingler (1928–1987) was a Swiss contemporary artist known for his commercial artworks and illustrations. He painted a series of posters for Swiss Air in the 1960s. His artworks and posters are often auctioned, with record prices reaching 1,237 USD at Bonhams Knightsbridge in 2018.

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Publisher

Swiss Air

Printer

Printed in Switzerland.

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This poster by Manfred Bingler features a close-up view of a white statue of Nandi, adorned with a garland. Nandi, the sacred bull in Hinduism, is the mount of the god Shiva. The words "India" and "Swiss Air" are prominently displayed, promoting travel to India via the airline. Swiss Air, established on March 26, 1931, through the merger of Basler Luftverkehr and Ad Astra Aero, initially operated routes within Switzerland, Germany, and France. In 1932, the airline introduced the Lockheed Orion monoplane for express services. After halting operations during World War II, Swiss Air resumed transatlantic flights to New York in 1946 and expanded its network to South America and East Asia in the 1950s, including Tokyo in 1961. Swissair started flying to India in 1957 with intermediate stops in Karachi and Bombay.

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