TAKE ROUTE WITH AIR INDIA
Offset on Paper
Circa
1969
Size (cms)
63.5 X 101.5
Artist
David Gentleman
David Gentleman (born 1930) is an English artist known for his watercolor paintings of landscapes, people, and buildings. His watercolors were created in London, Suffolk, and during travels to France, Italy, and India. He designed posters for public institutions like the Imperial War Museum, London Transport, and the Public Record Office. He produced lithographs for the Orphee Theatre Group production of the Royal College of Arts and created lithographs such as Covent Garden, South Carolina, Bath, and landscapes like Gordale Scar, Seven Sisters, and Suffolk subjects from 1970 to 2008. His artworks are exhibited at Tate Britain, the Victoria and Albert Museum, the Design Museum, and the Fitzwilliam Museum.
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Publisher
Air India
Printer
Prasad Process (P). Ltd, Madras. Active
More Info
This poster designed by David Gentleman features the head of Air India's iconic mascot atop a tree, with the names of various cities surrounding its roots. It promotes Air India's international flight services.
As part of Air India’s strategy to stand out from competitors, the cheerful and plump Maharajah first appeared on an in-flight memo pad in the mid-1940s. Conceived by SK (Bobby) Kooka, then the airline’s Commercial Director, and illustrated by Umesh Rao, an artist at J. Walter Thompson in Bombay, the Maharajah quickly became a central figure in introducing new flight routes. His playful antics and clever wordplay enabled Air India to market its services with a distinctive blend of humor and elegance.
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