This poster published by Bradford Dyers Association (BDA), features a king on a throne with servants in a palace setting, accompanied by the tagline "Color is the King of Cloth." Text in Hindi, Urdu, and Gujarati highlights its focus on the Indian subcontinent. Founded in 1898 in the UK, the BDA united 27 textile dyeing firms, dominating fabric dyeing in the Bradford area. By 1905, most dyers had joined the association, which was later acquired by Viyella International in 1964.