This calendar, printed by the Times of India press, advertises The Central Agency Ltd. and features Lord Krishna playing the flute while seated on a rock in a pond, with two swans nearby. At the bottom of the calendar, a bowl filled with spools of thread promotes the company’s main products: "All kinds of threads, Sewing Cottons & Embroidery." Originally founded as The Sewing Cotton Agency by J.P. Coat Ltd. and Clark & Co. Ltd. in 1889 in Paisley, Scotland, the company later became The Central Agency and was incorporated as The Central Agency Ltd. on December 24, 1896. Known for manufacturing threads for sewing, crochet, and embroidery, the company distributed its products across India and beyond. This calendar highlights their product range alongside an image evoking Indian culture, reflecting the company’s market presence.