This vintage poster promotes Rathna’s Fancy Fireworks and Sparklers, featuring a striking image of a brass idol of Lord Ganesha, symbolizing prosperity and auspicious beginnings. The tagline “Light up your home with happiness” accompanies vivid illustrations of fireworks such as chakris, sparklers, and atom bombs, capturing the festive spirit of Diwali. Blending religious imagery with commercial appeal, the poster reflects the vibrant traditions of Indian celebrations.
Rathna Fireworks was established in 1952 by Sri Sanakanan and his close relatives. Renowned for their production of crackers and sparklers, they also operate a sister company, Vijeyarathna Fireworks Industries, specializing in fireworks manufacturing.