TWA AIRLINES - SEE INDIA DARJEELING
Lithograph on Paper
Circa
1956
Size (cms)
62.6 X 99.8
Artist
Sobha Singh
Sobha Singh (1901–1986) was a prominent Indian painter best known for his portraits and depictions of Sikh Gurus, Indian freedom fighters, and mythological themes. Born in Bhutti in the Kangra district (now part of Himachal Pradesh), he moved to the scenic town of Andretta in the same region, where he spent much of his life creating art that celebrated Indian heritage and spirituality.
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Publisher
Directorate of Advertising And Visual Publicity, Ministry Of I. & B.
Printer
Associated Printers
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This poster by Sobha Singh for Trans World Airlines (TWA), promotes travel to India, inviting travelers to experience the beauty of Kanchenjunga near Darjeeling as part of the "See India" campaign. The design features two Himalayan monks playing traditional long horns, set against snow-capped mountains. Bright colors and stylized elements give the poster a playful, inviting feel. It emphasizes India’s stunning landscapes and the luxury of flying with TWA, branded as "Fly the Finest." TWA, founded in 1930 after merging with Transcontinental and Western Air Express, expanded with Howard Hughes' investment in 1934. The airline served Bombay from 1947 to 1975, its only route in India.
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