The poster features a couple relaxing after a game of tennis, enjoying a refreshing glass of Sparkling Vimto. In the foreground, a plate with a bottle of Vimto and a filled glass is being served. The background showcases a garden and a tennis net, adding to the leisurely setting. The tagline "At Your Service" is displayed at the bottom.

Vimto was first introduced in 1908 by John Noel Nichols as "Vimtonic," a herbal tonic designed to provide "Vim and Vigour." In 1919, the brand expanded internationally, registering in British Guyana. The fizzy version, "Sparkling Vimto," was launched in 1920, further increasing its popularity. By 1924, Vimto entered the Indian market, where it quickly became a beloved beverage among locals.