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VIYELLA & CLYDELLA

Lithograph on Board

Circa

1951

Size (cms)

41.6 X 55.7

Artist

Anonymous

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Publisher

William Hollins & Co. Ltd, Nottingham, England

Printer

Printed in England.

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The photograph captures a young girl playfully interacting with a goat, reflecting a moment of innocence and nature.

Viyella and Clydella were developed by William Hollins & Co., founded in 1784. Viyella, a wool-cotton blend, was first woven in 1893 and trademarked in 1894. The brand expanded into garments and entered the Indian market in 1942. In 1964, it acquired Bradford Dyers Association, with ICI supporting the company through investment and fiber technology. ICI fully acquired Hollins in 1969, forming Carrington Viyella in 1970.

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