The poster features a classic gold-toned wristwatch with a dark leather strap, set against a reddish-brown background. The company's logo appears at the top right, while at the bottom, the tagline, "For Accuracy in Time Keeping", highlights a key feature of the watches.
West End Watch Co. began its journey in 1864 in St. Imier, Switzerland, and officially launched in India in 1886. It became renowned for its durable, waterproof watches and was a trusted supplier to the Indian Railways, civil services, and the British Indian Army, with over 50,000 watches issued during World War I.